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LUCY ZHAI PMP, PSM I

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The deFiant

Jan - Apr 2025 | Creative Marketing Agency | Influencer | Event Marketing

Role Responsibility

  • Conducted research and assisted in the planning of 5+ client events, including National Retail Foundation and New York Toy Fair, ensuring smooth vendor coordination and internal team support

  • Managed and updated a CRM database of 500+ media and partnership contacts, tracking influencer placements and campaign performance for brands such as Too Faced, Jakks Pacific, and US Weekly to optimize outreach and visibility

  • Support the preparation and distribution of marketing materials, ensuring timely and accurate execution for campaigns across industries such as makeup, food, and beverages, boosting brand presence at key events

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Take Aways

  • Be comfortable with ambiguity.

  • Bias toward action.

  • Know what you don't know.

  • Build relationships early

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