LUCY ZHAI PMP, PSM I




The deFiant
Jan - Apr 2025 | Creative Marketing Agency | Influencer | Event Marketing
Role Responsibility
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Conducted research and assisted in the planning of 5+ client events, including National Retail Foundation and New York Toy Fair, ensuring smooth vendor coordination and internal team support
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Managed and updated a CRM database of 500+ media and partnership contacts, tracking influencer placements and campaign performance for brands such as Too Faced, Jakks Pacific, and US Weekly to optimize outreach and visibility
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Support the preparation and distribution of marketing materials, ensuring timely and accurate execution for campaigns across industries such as makeup, food, and beverages, boosting brand presence at key events




Take Aways
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Be comfortable with ambiguity.
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Bias toward action.
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Know what you don't know.
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Build relationships early